Act-On's automation tool had a powerful engine but was suffering from a host of usability issues.
Enriched provider profiles are key to the Kinside marketplace but there was a low completion rate.
Act-On's reports held a wealth of insights but they were buried under an unfriendly user interface.
I believe great design finds the sweet spot between user needs and business goals. My process emphasizes early user research, iterative prototyping, and data-informed decisions.
My expertise spans from design system architecture to user research methodologies. I specialize in translating complex problems into intuitive interfaces, with particular strength in B2B products.
I’m exploring ways to integrate AI into a three-sided marketplace, helping child care providers, families, and employers collaborate more easily to strengthen the care economy.
When I'm not designing, you'll find me enjoying an early morning run, skiing the Cascades, perusing Marcella Hazan's recipes, or playing Debussy on the piano.
Want to get in touch?Send me an email
